Local Marketing: What’s Hot, What’s Not
Want to focus your marketing budget on the tactics that are likely to give you the highest ROI? Start with an inside look at this year’s top trends.
When it comes to marketing in 2011, you can choose from so many channels, tools and technologies. Which is the “silver bullet” for your business? According to Forrester research, instead of looking for one right tactic, savvy marketers are taking a multi-channel approach. Here’s an inside look at three of the hottest tactics local businesses are integrating into this year’s marketing plans.
HOT: Social Media. A majority of marketers now let employees participate in social media and speak for the brand like never before. If you’re tapping social media, however, make sure everyone is onboard and “on-message”. After all, you don’t want an unfortunate remark from a customer service person to publicly undermine your brand and your business.
HOT: SEO. More than half the marketers interviewed by Forrester plan to increase SEO spending 20%. The secret is to tie to SEO efforts to metrics—and accountability.
HOT: Display Ads. The Forrester research notes that “suddenly brand and direct response marketers have new and better ways to buy display media that tie more fully to overall consumer behavior.” In a crowded online marketplace, it pays to take advantage of tactics that literally clear away competitors.
ArcWin Media gives our customers quantifiable results. We’ve integrated technology that allows our customers to track and review responses from their online marketing such as phone calls (recordable and reviewable), e-mails, submitted forms, and more. Our product line allows for a Complete Internet and Integrated Media Marketing Solution!
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Filed under: Local Search Marketing, Search Marketing, Social Media
