The easiest way to test your landing pages is through a process called an A/B split. You start with web page A (the control) and web page B as a test page. Both web pages are identical except for the single variable you want to test. For example, both pages may be identical except for the main headline, or the signup link.
Once you’ve setup your simple A/B test, you split your traffic between the two pages and observe your sales or leads. After both pages have achieved a reasonable number of conversions, you’ll be able to see the winning page. The losing page is removed and replaced with another contender.
You repeat this process with different layouts, different ad copy, and different headlines until you find the best possible landing page. You’ll know this when your split test results no longer show any significant difference between pages.
Can you test more than two pages at a time? Of course you can, but keep in mind that the more pages you add to the A/B test, the longer it will take for you to get any kind of meaningful result. That’s why we recommend that you test no more than three pages at a time.
With A/B split testing, landing page optimization gets much simpler and faster. You can get really meaningful results with only a small number of website visitors, and get higher conversion rates consistently.
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Filed under: Landing Pages, Website Design
